Sani-Strength Brand Identity

In 1991, after working as a rep selling surgical procedural packs and orthopedic power equipment, Jim Vish decided to start his family business, Jim Vish and Associates. Using his experience in the field, Jim pursued his own line of surgical safety products to be later know as Sani-Strength.

Sandra Vish of Jim Vish and Associates approached me in need of new marketing materials to help promote her late husband’s business. After thorough research, we came to the conclusion that to better promote the business, she would need to brand her products using Jim Vish and Associates as the umbrella company.

Product Photography

As work was being done on the brand identity of Sani-Strength, I commissioned the help of photographer, Stephen Morton to take product images that would be later used for branding purposes.

Logo Process

To produce the logo, I collaborated with copywriter, Jason Biggs to produced three name and logo options that would represent Sandra’s product and company. Initially, Mrs. Vish felt that the new brand, HOOKUPS would best suit the company but upon further consideration, settled on Sani-Strength which had an attribution to her late husband’s legacy.

The Website

At the final phase of the project, Jason and I collaborated to create a website that would educate potential buyers and give Mrs. Vish a way to collect leads for the Sani-Strength product.

The Website

At the final phase of the project, Jason and I collaborated to create a website that would educate potential buyers and give Mrs. Vish a way to collect leads for the Sani-Strength product.

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