Dive in Movie Logo

A close friend from college, who worked at Harrah’s Resort and Casino, contact me about designing a logo for one of their sub-brands, DIVE. The brand encompasses the guest’s pool experience at the resort and in the summer of 2016, I create Harrah’s Dive In Movie logo. Below are the concepts and the process it took to create them.

Concept 1

In the first concept of Harrah’s Dive In Movie logo, I merged the idea of movies and a swimming pool by combining the recognizable symbols of a life saver and a film strip.

Concept 2

In the second concept of Harrah’s Dive In Movie logo, I focused more on the act of swimming rather than just the symbolism of it.

Concept 3

In the third concept of Harrah’s Dive In Movie logo, I wanted to bring something different, so I focused on the idea of combining a big screen and water bubbles.

banners and posters

After deciding on Harrah’s Dive In Movie logo in Concept 2, I was also asked to create posters and banners that promoted the summer night’s activities.

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