ALMAAJ Brand Identity

Ammar Mohammed, CEO of AL MAAJ trading and construction, contacted me to help him develop a visual identity for his business. I discovered that by simply having a visual identity system, AL MAAJ would be positioned as a much more reputable choice in comparison to its competitors. With plans to expand their clientele overseas, I designed a brand identity system that would translate in English and Arabic. The logo was designed as a mark and typography so that it would also translate in both markets.

Client Provided Mark

After preliminary typographic sketches, Ammar chose the direction he wanted the logo to go in. He provided a geometrically-sound logo mark to accompany the typography.

Logo Refining

Once the typography was completed, we collaborated on the relationship between the mark and the lettering style. We explored many different layouts and manually refined both the English and Arabic version of the logo.

The Final Logo

After much refinement and discussion with Ammar, I created a layout that represented the brand’s professionalism, reliability, and trustworthiness. These core values were carried throughout all applications both for English and Arabic-speaking audiences.


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