About me
I was born and raised in San Diego but will soon be making a move with my family to the beautiful city of Spokane, Washington. I have a degree in graphic design and over a decade of professional experience. Throughout my years as a graphic designer, I fell in love with brand identity and have been building engaging brands for clients ever since.
I have had the opportunity to work in many different environments. I am familiar with agency settings, in-house operations, as well as working independently. As a consultant, I have collaborated with some of the most brilliant entrepreneurs, providing me with a wealth of knowledge and insight into different industries.
I keep a healthy hunger for knowledge and will always look for opportunities to learn and level up. As I've grown, I have developed a passion for helping new designers in the industry. I make it a point to offer any advice I can to those willing to listen and have done so through mine and my wife's podcast, The Creative Crossing.
My Family Is My Why
Meeting and marrying the love of my life was the best thing that had ever happened to me; until our daughter came into this world. My life is greatly enriched with their presence in my life. Supporting and spoiling them has been a passion that I have taken quite a liking to. I am driven every day to provide the very best to my clients, knowing that my family genuinely benefits at the end of the day.
When it comes to my clients, I am focused on creating solid relationships and maintaining impeccable integrity. To achieve that relationship, I dedicate myself to every single one of my projects. I put my heart and soul into my work and treat every client like a part of the family.
My Philosophy
The way I see it, design, in a general sense, should tell a story that reveals the essence of an individual or brand. I strongly feel that when it comes to brand design, there has to be a strategy. Without a plan and goal in mind, design becomes arbitrary and subjective. I am fueled by taking a client's business goal and applying a strategic solution to it, striving for a fantastic experience for both them and their target audience.